ABOUT
About PALMWINE IceCREAM
PALMWINE IceCREAM is not just a fashion brand; it's a harmonious fusion of diverse tastes and emotions, artfully brought together in a collection that defies convention and challenges the boundaries of style. Founded by the visionary Kusi Kubi, this unique fashion house embodies the essence of creativity and cultural richness, serving as a bridge between London's fashion scene and the vibrant markets of Accra, Ghana.
The Journey Begins in Ghana
In 2018, Kusi Kubi embarked on a transformative journey back to his roots in Ghana, reconnecting with his homeland and the vibrant tapestry of traditions and artistry it had to offer. Inspired by the cultural wealth of the Ghanaian people, Kubi set out to create something truly exceptional. PALMWINE IceCREAM came into existence the following year, drawing inspiration from Accra's iconic Kantamanto Market.
A Marriage of Casualwear and Regal Splendor
PALMWINE IceCREAM's signature style is a remarkable blend of casualwear and regal opulence. Kusi Kubi scours Kantamanto Market to source clothes and materials, which he then reimagines into unique, genderless pieces that sit at the intersection of everyday comfort and regal grandeur. Gold, a precious metal deeply rooted in his family's Ashanti heritage, is a central theme in his designs. Leather trousers adorned with gold eyelets, knee-high boots embroidered with golden thread, and t-shirts layered with contemporary chainmail are just a glimpse into the opulence that defines PALMWINE IceCREAM.
Defying Conventional Wisdom
"PALMWINE IceCREAM is a blend of tastes and feelings, which are not necessarily meant to be combined, but once brought together exude a sense that is new and unfamiliar," Kubi shared in an interview with Dazed. This statement encapsulates the essence of the brand—challenging norms, pushing boundaries, and redefining the very concept of fashion.
A Sustainable and Ethical Approach
In a world often characterized by fast fashion and excessive waste, PALMWINE IceCREAM stands as a beacon of sustainable creativity. Kusi Kubi's philosophy revolves around "reconstruct, re-use, and reduce," breathing new life into discarded garments and materials. The brand seeks not to saturate an already crowded market but to impart genuine creative value while treading lightly on the environment.
Global Recognition
PALMWINE IceCREAM has already captured international attention, proving that the fashion industry has an insatiable appetite for fashion that gives more than it takes. Kusi Kubi's unique vision and commitment to his craft are shaping a future where fashion is not just about what you wear but also about the stories it tells and the values it represents.
In every PALMWINE IceCREAM creation, you'll find a narrative that transcends fashion, celebrating diversity, sustainability, and the audacious spirit of blending tastes and emotions that challenge the status quo. Welcome to a world where fashion becomes an art form, and every garment tells a story. Welcome to PALMWINE IceCREAM.
