ABOUT
About PALMWINE IceCREAM
PALMWINE IceCREAM (PWIC) is a sustainable fashion and accessories brand dedicated to the repurposing of existing materials, dead-stock, and craftsmanship. We prioritise minimising environmental impact while embracing an inclusive approach to gender expression. At PWIC, our goal is not to saturate the market but to create clothing for individuals who resonate with our values: Reconstruct, Re-use, and Reduce.
The Journey Begins in Ghana
In 2018, Kusi Kubi embarked on a transformative journey back to his roots in Ghana, reconnecting with his homeland and the vibrant tapestry of traditions and artistry it had to offer. Inspired by the cultural wealth of the Ghanaian people, Kubi set out to create something truly exceptional. PALMWINE IceCREAM came into existence the following year, drawing inspiration from Accra's ever-evolving landscape.
FOUNDER
KUSI KUBI is a Ghanaian-British designer and creative director whose work redefines the boundaries of style while honoring heritage and craftsmanship. His design practice is anchored in the thoughtful use of pre-existing materials, dead-stock, secondhand treasures, and traditional artisanship — weaving sustainability into every seam while embracing a fluid, boundary-free vision of personal style.
In 2020, he founded PALMWINE IceCREAM, a label that thrives on unexpected contrasts and imaginative storytelling. By bringing together elements rarely seen side by side, the brand cultivates an aesthetic that is layered, character-rich, and strikingly contemporary — offering a fresh perspective on what fashion can mean.
A Sustainable and Ethical Approach
In a world often characterized by fast fashion and excessive waste, PALMWINE IceCREAM stands as a beacon of sustainable creativity. Kusi Kubi's philosophy revolves around "reconstruct, re-use, and reduce," breathing new life into discarded garments and materials. The brand seeks not to saturate an already crowded market but to impart genuine creative value while treading lightly on the environment.
.